Website Privacy Policy
Last Updated: September 8, 2026
1. Introduction
Vein Center of Wisconsin (“Vein Center of Wisconsin,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you share with us.
This Website Privacy Policy explains how we collect, use, disclose, retain, and protect information when you:
- Visit or interact with our website
- Request an appointment or consultation
- Submit a contact or inquiry form
- Communicate with us by email, telephone, or text message
- Sign up to receive updates or other communications
- Use other online services that link to this Privacy Policy
This Website Privacy Policy applies primarily to information collected through our website and online services. Medical information that is considered protected health information, or “PHI,” may also be governed by our Notice of Privacy Practices and applicable healthcare privacy laws.
2. Information We Collect
Information You Provide to Us
We may collect information you voluntarily provide, including:
- Your name
- Email address
- Telephone or mobile number
- Mailing address
- Appointment preferences
- The services or treatments you are interested in
- Questions, comments, or information submitted through our forms
- Health-related information you choose to provide
- Communication and marketing preferences
- Text-message consent and opt-in information
- Feedback, testimonials, survey responses, or other communications
Please avoid submitting highly sensitive medical information through a general website contact form unless the form specifically requests it.
Information Collected Automatically
When you visit our website, we or our service providers may automatically collect certain technical and usage information, including:
- Internet Protocol address
- Browser and device type
- Operating system
- Pages visited
- Links selected
- Referring and exit pages
- Date and time of access
- Approximate geographic location
- Website interactions and navigation activity
- Cookie identifiers and similar technical information
This information helps us operate, secure, evaluate, and improve our website.
3. How We Use Information
We may use the information we collect to:
- Respond to questions and requests
- Schedule, confirm, change, or manage appointments
- Provide information about our services and treatment options
- Communicate with current and prospective patients
- Send appointment reminders and follow-up communications
- Operate, maintain, secure, and improve our website
- Understand how visitors use our website
- Personalize the website experience
- Diagnose technical problems
- Prevent fraud, misuse, and unauthorized activity
- Maintain appropriate business and patient records
- Comply with legal, regulatory, and professional obligations
- Protect the rights, safety, and property of our patients, staff, and organization
- Send newsletters or promotional communications when you have agreed to receive them or when otherwise permitted by law
We will not use PHI for marketing in a manner prohibited by applicable healthcare privacy laws. When authorization is legally required, we will obtain it before using or disclosing PHI for that purpose.
4. Cookies and Similar Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies to:
- Remember website preferences
- Support website functionality
- Measure traffic and performance
- Understand how visitors interact with our pages
- Improve our website and communications
- Help protect the website from misuse or unauthorized access
Some of these technologies may be provided by third-party service providers. Those providers may collect information directly from your browser or device and process it according to their own privacy policies.
Most browsers allow you to block, delete, or receive notifications about cookies. Disabling cookies may affect the availability or functionality of certain website features.
5. How We Disclose Information
We may disclose personal information in the following circumstances:
Service Providers
We may provide information to vendors that help us operate our website and business, such as providers of:
- Website hosting
- Appointment scheduling
- Communications and text messaging
- Email delivery
- Analytics
- Information technology
- Data security
- Customer support
- Professional and administrative services
These providers are permitted to use information only as necessary to perform services for us and are expected to protect it appropriately.
Healthcare and Business Operations
Information may be used or disclosed as reasonably necessary to coordinate services, administer our operations, respond to your requests, or provide healthcare services, subject to applicable privacy laws.
Legal and Safety Requirements
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with a law, court order, subpoena, or governmental request
- Respond to law-enforcement or regulatory authorities
- Protect the rights, property, or safety of Vein Center of Wisconsin
- Protect our patients, employees, website visitors, or the public
- Investigate fraud, security incidents, or potential violations of our policies
Business Transactions
Information may be disclosed in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, subject to applicable legal requirements.
With Your Direction or Consent
We may disclose information when you direct us to do so or provide appropriate consent or authorization.
6. Mobile and Text-Messaging Information
When you provide your mobile number and consent to receive text messages, we may use that number to send communications such as:
- Appointment confirmations
- Appointment reminders
- Scheduling updates
- Responses to your questions
- Follow-up information
- Other communications you have agreed to receive
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan.
You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance or contact our office directly. Opting out of text messages will not prevent us from contacting you through other methods when appropriate or legally permitted.
Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes. Information may be provided to vendors that support our text-messaging services solely as necessary to deliver and manage those communications.
Text-messaging originator opt-in data and consent will not be sold or shared with third parties for their own marketing purposes.
Consent to receive text messages is not a condition of purchasing services or receiving care.
7. Protected Health Information
Some information collected from patients may qualify as PHI under the Health Insurance Portability and Accountability Act, commonly known as HIPAA, or other applicable healthcare privacy laws.
When information qualifies as PHI, our use and disclosure of that information may be governed by our Notice of Privacy Practices rather than, or in addition to, this Website Privacy Policy.
Our Notice of Privacy Practices explains matters such as:
- How medical information may be used or disclosed
- Your rights concerning your medical information
- Our responsibilities for protecting medical information
- How to submit a healthcare privacy complaint
If this Website Privacy Policy conflicts with our Notice of Privacy Practices regarding PHI, the Notice of Privacy Practices will control.
8. Data Security
We use reasonable administrative, technical, and physical safeguards intended to protect personal information from unauthorized access, use, alteration, disclosure, loss, or destruction.
However, no website, electronic transmission, email system, or data-storage method can be guaranteed to be completely secure. You should use care when sending personal or medical information electronically.
9. Information Retention
We retain personal information for as long as reasonably necessary to:
- Fulfill the purposes described in this Privacy Policy
- Respond to your requests
- Provide and administer services
- Maintain appropriate business and patient records
- Resolve disputes
- Enforce agreements
- Meet legal, regulatory, insurance, and professional obligations
Retention periods may vary depending on the type of information and the reason it was collected. Medical and business records may need to be retained even after you request deletion.
10. Your Choices and Privacy Requests
Depending on the type of information and applicable law, you may request that we:
- Provide access to certain personal information
- Correct inaccurate or incomplete information
- Update your contact information
- Delete certain information
- Stop sending promotional emails
- Stop sending text messages
- Explain how certain information has been used or disclosed
Some requests may be subject to identity verification, legal exceptions, record-retention requirements, and limitations under healthcare privacy laws.
You may unsubscribe from promotional emails by using the unsubscribe instructions included in the message. You may stop text messages by replying STOP.
Requests involving medical records or PHI may be handled under the procedures described in our Notice of Privacy Practices.
11. Children’s Privacy
Our website is intended primarily for adults. We do not knowingly collect personal information directly from children under 13 without the involvement or consent of a parent or legal guardian.
Parents and guardians may provide information on behalf of a minor when requesting healthcare information or services. Any medical information concerning a minor will be handled in accordance with applicable healthcare and privacy laws.
12. Third-Party Websites and Services
Our website may contain links to patient portals, social media platforms, maps, scheduling tools, or other websites and services operated by third parties.
We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review the privacy policy of any third-party website or service before providing personal information.
13. Changes to This Privacy Policy
We may revise this Website Privacy Policy periodically to reflect changes in our practices, services, technologies, or legal obligations.
When we make changes, we will post the revised policy on this page and update the “Last Updated” date. Your continued use of the website after a revised policy is posted means the updated policy will apply to information collected after its effective date.
14. Contact Us
Questions, concerns, or requests regarding this Website Privacy Policy may be directed to:
Vein Center of Wisconsin
6649 Odana Road
Madison, WI 53719
Phone: (608) 251-6060
Email: info@veincenterofwisconsin.com